Can and Should Culture Be Managed Essay Example for Free

Can and Should Culture Be Managed Essay Organizational culture is defined as collective behavior that consists of artifacts, exposed values and basic assumptions (Schein 1997). From this definition, three levels of organizational culture are derived. The first level is artifacts or tangible elements to the organization which comprises of the architecture, technology, products, furniture, style, dress code and language. It is recognizable when visibly observed but does not reflect the organizational culture. The second level is in the exposed values or beliefs that employees express in organization which includes the mission statement, customer service and loyalty. This behavior can be studied by using surveys and discussion to gather attitudes of the organizations’ members. The third level is the basic assumption which is the most important level as it shapes the organization’s view and decision making. The norms or the unspoken rule exists without the awareness of the members which cannot be observed or surveyed and therefore it is difficult to draw out this characteristic By understanding the definition of culture, there are two sides of the argument on whether the culture can be managed (mainstream perspective) and whether culture is something that an organization is that cannot be managed (critical alternative). (Brewis, J ch. 9). In the mainstream perspective it shows that the management is able to change its culture, which often referred to as cultural engineering (Jackson and Carter, 2000, p. 27-28) and a clear example is shown in the case study of British Airways, 1982-1996 (Brewis, J ch. 9 p349). The merged between British Overseas Airways Corporation (BOAC) and British European Airways (BEA) caused a clash of culture and internal conflicts. The BOAC offers services for higher class passengers whereas BEA is for lower class passengers i. e. Tradesmen. Due to the clash of different classes of services, there is an internal conflict in the management culture which resulted disastrously and sales are declined.

Services Such As Postpaid Plans Marketing Essay

Services Such As Postpaid Plans Marketing Essay DiGi is the Telecommunication SdnBhd that provider mobile service in Malaysia. DiGi is offer services such as postpaid plans prepaid plans, international calling, international roaming, data plans and services, SMS, MMS, GPRS, EDGE and  WAPservices. The objectives in this DiGi advertisement is advertise that DiGiis upgrading LTE network sites and improve the internet coverage in Malaysia.DiGi wants attract more customer switch to be DiGi by using upgrading LTE networking and services. DiGi is provides the high speed internet covering at least 95.8% of all Malaysia. Internet can enrich lives, empower communities, and transform the business. Therefore, increase coverage of high speed internet (3G EDGE) to cover of all Malaysian. Stronger, more stable network DiGi upgrade the stronger and more stable networking with improves capacity and the opportunity to provide DiGi user with the best wireless Internet experience. Therefore, DiGiusers can reduce the probability unstable line where the connection speed can vary a lot, or get frequent disconnections. LTE Equipped DiGi is going to provides 1st LTE-equipped and ready to deliver fibre-like speeds to support the forthcoming LTE mobile devices. Therefore, DiGi is also provides the technology in advance to coming smartphone such as iPhone 5. It is able to using LTE to connect the network. Appeal and Unique Selling Proposition Appeal DiGi is advertising the power of useful by using internet by upgrade the new technology LTE equipped network. DiGi using the yellow colour kid represent the DiGi user in the advertisement, such as capture the lost cat photo and share to internet to the world ask for help to find out the lost cat. Besides that, DiGi user can access the internet to connect social media for search the old friends or make new friends. From the advertisement, DiGi is showing the high speed internet to access internet, such as the couple find new place for dinnerand they can search with high speed by using google map to allocate the location. Internet also helps the DiGi user gathering more information and bigger idea. Moreover, DiGi is also provides the high speed internet for 95.8% coverage in Malaysia, so the DiGi user can access the internet at any corner or any place. Additionally, DiGi Telco is provides first LTE equipped network in Malaysia.DiGi also advert that DiGi is always smarter choice to the customer. Differentiate (Benefit, Uniqueness and Potency) Benefit Innovation DiGi is upgrade the LTE-equipped network and ready to deliver fibre-like speeds to support the forthcoming LTE mobile devices. Therefore, person who is holding LTE mobile devices can be enjoy the fibre-like speeds to connect the internet by DiGi Network. Expanding High Speed Internet Coverage (3G / EDGE) DiGi is upgrading the high speed internet coverage at least 95.8% of all Malaysia. The user can receive the stronger signal that provides by DiGi. So, DiGi user can access the internet at anywhere in Malaysia, such as inside building area or garden. More Stable Network DiGi user can receive more stable connection to higher speed internet for search information. For example, DiGi user need find a place for having dinner, and they are no idea where to going. So, DiGi user can search information and immediately receive the suggestion by internet that which restaurant is provides good taste of food. Uniqueness 1st Malaysia LTE- Equipped Network DiGi is 1st telecommunication company that upgrade the LTE-equipped network and equipped to deliver fibre-like speeds to support the forthcoming LTE mobile devices. High Speed Internet Coverage In the TV advertisement, DiGi is advert the Telco is expand to 95.8% of coverage in Malaysia. That means DiGi is covering all area to DiGi for access the Internet. Potency Innovation DiGi is innovation that becomes the first Telco set up LTE equipped network in Malaysia. And it is get ready for the upcoming technology LTE mobile devices. Reinforce DiGi is using TOMORROW NETWORK to promote their telco services is improvement high speed internet and expand the coverage DiGi network in Malaysia to attract more customer. Besides that, in the advertisement DiGi is using google map and social media to showing how helpful of internetandpromote with their internet network is 95.8% coverage in Malaysia. More than that, DiGi advert by using kids is because DiGi think that kids is represent new generation same as the new technology LTE equipped network. Last but not least, the advertisement provides more DiGi upgrade information in the www.digi.com.my. Inform DiGi is advertises on the television at ntv7. It is because ntv7 is target audience in urban people and this advertisement is in English version. Besides that, the broadcast time of DiGi advertisement is showing at 2pm to4pm and 7pm to 10pm. This is because the 2pm-4pm younger customers are free after their school or tea break to watch TV. And the urban people are only free to sit and watch the TV at 7pm-9pm pacific time. Persuade The major customer need or want is getting a large coverage of telecommunication services and high connection speed in their busy life. Therefore, DiGi is trying to meet the customer satisfaction by using improve their services such as increase the internet speed and expand the coverage. Segmentation and Target Audience Demographic DiGi is using demographic segmentation to segment the market. It is divide the market as life stage segmentation variables. DiGi is segment life stage variable base on child, youth, collegiate, adult and senior. After segment the market, DiGi is found that the collegiate segment is the bigger usage of the internet. From the advertisement, we also found that DiGi is using the collegiate to advert in the advertisement. Socioeconomic DiGi is using socioeconomic segmentation to segment the market. It is divide the market as education segmentation variables. DiGi is segment education variables base on no educated, some high school, and professional graduate. It is because the advertisement is using English language to advertise. Therefore, the customer has some high school knowledge to understand the English and knowing to access internet. Target audience Primary Target Market The primary target market of DiGi is targeted collegiate. It is because the collegiate is the bigger usage of the internet and also received good education level in Malaysia. Besides that, collegiate is like to online search to do their assignment and using social media to communicate with their friend. And also from the advertisement, we also found that DiGi is using the collegiate to advert in the advertisement. Secondary Target Market The secondary target market of DiGi is targeted office worker. It is because the office worker has enough knowledge to access the internet and also able contact with the customer by using phone online sending e-mail or search the customer location.From the advertisement, access the internet to find the location for dinner with the customer. Inferences Using energetic music to present DiGi advertisement is using energetic background music to present the advertisement. It makes the audience feel that using DiGi telecommunication will be getting more energetic and young. Clear voice tone of speaking From the advertisement, we can hear the clear voice tone speaking in English and easy to understand and clear deliver the message to the audience. Target young people From the advertisement, we can see that DiGi is using the young people take part in the advertisement. It is because DiGiis targeting young people for future growth and for the introduction of new products such as LTE to the customer. High Speed Internet 95.8% for Malaysian In the TV advertisement, DiGi is advert that expands to 95.8% of coverage in Malaysia. Therefore, DiGi is allowed to access the internet all area in Malaysia to search information and social media. Provide website for information upgrade DiGi is using website to deliver more information about tomorrow networkto customer. Before end of the advertisement, DiGiis provides the website address www.digi.com.my for customer logon to search more updating information of DiGi tomorrow network. High technology DiGi is going to provides 1st LTE-equipped and ready to deliver fibre-like speeds to support the forthcoming LTE mobile devices. Therefore, DiGi is prepared in advance for coming new high technology LTE mobile devices. Always the smarter choice From end of the advertisement DiGi shown that they are always the smarter choice. DiGi wants the customer feel that by using the DiGi, will become make them also become a smarter consumer and making a smarter choice. Power of internet From the advertisement, DiGi is advert the power of internet can help the user to find the lost cat, friend, dinner location, and getting more idea at around the whole world. Using yellow colour represent DiGi From the advertisement, we can found the every there are a lot of yellow colour. It is because yellow is representing the DiGi telecommunication. Therefore, when customer sees the yellow colour and will make them think of the DiGi. Printing Advertisement Introduction The Magic Health is a shower system product by Panasonic that provides perfectly-timed hot and cold water to invigorate the customer. The objective Panasonic advertise on newspaper is notify to their loyalty customer Panasonic is launch new product call Magic Health shower and inform them about the benefit and features of the product. Product Features E-Cycle The Panasonic magic health shower system e-cycle is alternates between hot and cold water to enhance blood circulation. It can let customer without doing exercise to enhance blood circulation and provides comfortable feeling to customer who is taking a bath by using magic health show system. E-Hybrid The Panasonic magic health shower system e-hybrid is combines water and air bubbles infused with negative ions to create effect of a refreshing massage. It have the massaging effect to relaxes customer and reduce tired level from customer. Energy- saving performance The Panasonic magic health shower system provides 43% less electricity usage and 20% less water usage. This features can helps the customer to save more money from the long term usage by adding energy saving performance to the product. Appeal and Unique Selling Proposition Appeal Panasonic magic health is advertising that is home use shower product with hot and cold hydrotherapy. In advertisement, Panasonic is differentiating the shower product and provides the product image such as DH-3KD1, DH-3KE1, DH-3KP2, DH-3KP1, and DH-3KT1 to match the different segment customer needs. Besides that, Panasonic is using a beauty girl shower to present happy and comfortable feeling by using magic health shower product. In advertisement also show the benefit of the product and the product features to the customer. Moreover, it also provides the contact number, working period, website, and address to the customer who is interest to purchase the product. Last but not least, Panasonic also using the slogan idea provide product and services base on ideas that enrich lifestyles, assist the innovation of society, enhance lives, and broaden horizons. Differentiate (Benefit, Uniqueness and Potency) Benefit Energy- saving performance Panasonic magic health shower system provides 43% less electricity usage and 20% less water usage. This benefit can helps the customer to save more money with long term usage. High Technology Panasonic is bringing out new revolution shower system by using e-cycle and e-hybrid to bring new technology to meet the customer need. Customer can be adjusts temperature and enjoy the massage to feel energised and relaxed. Innovation Safety features Panasonic magic health shower system provides innovation safety that nine safety points for optimal protection. It can make customer feel safety by using this product. Uniqueness Nine Safety Protection From the advertisement, we can found that Panasonic is innovation and enhance the safety protection system on the product. It can make customer feel safe and confident to purchase the magic health shower system. Energy Saving From the advertisement, we can found that Panasonic is 43% less electricity usage and 20% less water usage. This features can helps the customer to save more money from the long term usage and also green the environment. Reinforce In the newspaper advertisement, Panasonic using their slogan ideas for life to represent the product and services base on ideas that enrich lifestyles, assist the innovation of society, making live more easily, and more comfortable. Besides that, Panasonic is reinforcing the consumers by using a model AyumiHamasaki to promote their product which at mid of advertisement to show the comfortable and happiness to the customer. Moreover, in the newspaper Panasonic advert the benefit and safety to customer. And also provides the product image to customer knowing the design and colour. Furthermore, it also provides the contact number, working period, website, and address to the customer who intends to purchase the product. Inform Panasonic is advertises on sinchew newspaper. It is because sinchew is target Chinese audience and the middle income category. In advertisement, it is using Chinese as delivery language. Panasonic posted this advertisement on sinchew newspaper rather than other newspaper because it wants to deliver the product information to middle income category. Persuade The major customers tend to enjoy their lifestyle after come back of work and saving their money. Therefore, Panasonic create the product that can control the temperature shower and massage function to the customer. Moreover, Panasonic also attract the price sensitive customer due to 43% less electricity usage and 20% less water usage. Segmentation and Target Audience Socioeconomic Panasonic is using socioeconomic segmentation to segment the market. It is divide the market as income segmentation variables. Panasonic is segment income variables base on low income, middle income, and high income. And Panasonic is targeted middle income to high income. It is because middle income to high come customer is afforded to use the product every day. Demographic Panasonic is using demographic segmentation to segment the market. It is divide the market as residence tenure segmentation variable. Panasonic is segment own new house or rent house. And Panasonic is targeted own new house segmentation variable. It is because the customer who are own new house need to purchase functional furniture. So, Panasonic is chosen them as target segmentation. Target audience Primary Target Market The primary target market of Panasonic magic health is targeted new own house. It is because Panasonic magic health is home use product and customer who are own new house need to purchase functional furniture. Therefore, Panasonic provides 2 different of colour and model product to give the new own house to select which model of product is suit new house design. Secondary Target Market The secondary target market of Panasonic magic health is targeted office worker. It is because the office worker is long period of sitting or busy with their work and not much free time to do exercise. Therefore, Panasonic is launch system e-cycle that alternates between hot and cold water to enhance blood circulation to make life healthier. Besides that, the office worker has to wake up early for their work and they need is a adjust shower system for the morning bath. Inferences Clear contact information At the bottom of the newspaper advertisement, Panasonic is provides the customer care centre number, working hours, address, and the company website. For the customer who intend purchase Panasonic magic health shower system back home. Layout of newspaper advertisement From the printing newspaper advertisement Panasonic is advert three quarter in a page. It is because, Panasonic want ensure the customer have seen the advertisement in newspaper. Headline of Panasonic Magic Health The inference of headline is that Immerse in wonders of Panasonic Magic Health. This headline in newspaper is message the customer enjoy the benefit provides by magic health shower system in their life. Panasonic Idea For Life The slogan Panasonic is ideas for life to represent the product and services base on ideas to enrich lifestyles, assist the innovation of society, making live more easily, and more comfortable. Energy- saving performance The Panasonic magic health shower system provides 43% less electricity usage and 20% less water usage. This features can helps the customer to save more money from the long term usage by adding energy saving performance to the product. Safety product From the advertisement, we can found that there Panasonic is innovation and enhance the safety protection system on the product. It can make customer feel safe and confident to purchase the magic health shower system. Innovation Panasonic magic health is combination e-cycle and e-hybrid to bring new technology to meet the customer need. Customer can be adjusts temperature and enjoy the massage to feel energised and relaxed. Visual element Panasonic used image as visual element to send the message to target audience. From the advertisement, we can found the different type of model of shower system to show the customer. Besides that, Panasonic is using black and white word explains the product features and benefit to give customer who are intend to purchase and know more detail of product.

Pay It Forward - We Can Change the World :: Film Movies Films Movie Essays

Pay It Forward - We Can Change the World If someone did you a favor, something big, something that you could not do on your own, and instead of paying it back, you paid it forward to three people. Imagine the next day, they each paid it forward to three more people. And imagine the day after, those 27 people each paid it forward to another three people. Then each day afterwards, everyone in turn paid it forward to three more people; in two weeks that comes to 4,782,969 people. This is the idea that gives the movie Pay It Forward such persuasive appeal. The specific persuasive purpose is to get people to think how such a simple idea can make a big difference. Another persuasive goal of the movie was to get people to not be afraid to help others, and tell those people to help other like they were helped. The idea must follow these three rules: First, It has to be something that really helps people. Second, It has to be something they can't do by themselves. Lastly, if I do it for them, they do it for three other people (Pay It Forward 2000). The title of the movie is Pay It Forward; it was released into the theatre on October 20, 2000 nationwide. The director was Mimi Leder who did other films such as Peacemaker and Deep Impact. The screenwriter was Leslie Dixon, known for Overboard, That Old Feeling, Mrs. Doubtfire, Look Who's Talking Now; co writer of The Thomas Crown Affair and Smoke & Mirrors. The basis of this movie is from the best-selling novel Pay It Forward written by Catherine Ryan Hyde. The movie received mixed reviews from film critics the most common was the one written by www.rottentomatoes.com, which said, â€Å"Pay It Forward has strong performances from Spacey, Hunt, and Osment, but the movie itself is too emotionally manipulative and the ending is bad.† This is not to say the movie is bad at being persuasive just because the movie is emotionally manipulative, and the fact that the ending is bad is purely opinionative. This shows the movie’s good use of pathos by using strong acting and a p ersuasive plot. The plot of the movie is a school social studies assignment leads to acts of kindness that spread from city-to-city. When assigned to come up with some idea that will improve the world, a seventh grader boy Trevor McKinney (Haley Joel Osment) decides that if he can do three good deeds for someone and they in turn can "pay it forward" and so forth, then the world might be a better place.

Gay, Lesbian and Bisexual Issues - Same-Sex Marriages :: Argumentative Persuasive Topics

Same-Sex Marriages Currently in the United States there has been much debate over the controversy surrounding the legalization of same-sex marriages. There are many people who are opposed and feel it is morally and ethically wrong and others who feel that same-sex marriages are acceptable. Prior to writing about this topic I had no strong feelings toward or against the issue on same-sex marriages. After researching and finding out more information on the topic, I became in favor of allowing those of the same-sex to have there marriages legalized. Many people ask themselves why gays and lesbians even want to attempt to get laws past to be allowed to get married. Why would they want to be married? Are they not happy with the relationship in which they have? Gays and lesbians are just like heterosexuals, they want there marriages to be recognized by the law. They are like any normal couple and want a marriage to prove and show their love for each other. They want that simple document that the government gives to heterosexuals which binds two people into a marriage. What exactly is marriage then? Marriage is a legal relationship between spouses; it is established by a civil or religious ceremony, and takes place between two people who intend to live together as sexual and domestic partners. The AIDS epidemic stirred up many questions and brought public attention on a range of issues surrounding gay and lesbian rights. Legalizing same-sex marriages may help prevent aids. If two people are in a marriage then they are less apt to have many sexual partners and will help stop the spread of AIDS. Other people feel that same-sex marriages are not a proper place to raise children. This is a truly false statement because there are many people who have children and procreate that should not have that right. For instance, murderers, child molesters, drug and alcohol addicts are all free to procreate and raise children and homosexuals are not. This does not make sense. If a person can raise a child and give them love, shelter, food and other necessary resources to raise a child, then they should be given the right to raise a child. Just because a child has more than one mother or father does not mean that they are going to grow up gay or have emotional problems.

The Key Into Ketogenic Diets :: Health Fat Weight Loss Dieting Essays

The Key Into Ketogenic Diets Come on now...we have all done it. You know the feeling. You are walking down an aisle in the supermarket craving â€Å"bad†. Instead of going for the Oreo cookies you feel are loaded with fat, you opt for the Snackwells Fat Free Devils Food Cake Cookies and feel like you are a saint for making the least harmful choice. You feel great...that is until you get home, open the package, eat one cookie, then two...then in a matter of minutes the whole box has been consumed. But you think, its not that bad...no fat!!!! But, what about everything else in that box In the last couple of decades, dieting trends have astronomically increased. The average dieter has trained his or her ears and eyes to react to the word ‘fat’. Low fat, reduced fat, fat free- these are all words that until recently have set alarms off ringing in the typical dieter’s head. Recently, new vocabulary, such as ketogenic, ketosis, and low carbohydrate have stepped into the dieter’s world and questioned, or rather challenged, the ‘fat’ free method of dieting. So, after you have devoured the entire box of ‘fat’ free cookies perhaps you will ask yourself....WHAT ABOUT THE CARBOHYDRATES Ketogenics...Low-Carbohydrate...Ketosis...what does all this mean? Ketogenic diets, often called low-carbohydrate (low carb is slang), seem to be the latest diet trend. There are many different forms, all varying in different degrees. Ketogenic diets focus primarily on the limited intake of carbohydrates in the food pyramid. In order to clearly understand ketogenic diets, one must start with the basics-what are ketones and where are ketones found and produced What are ketones Ketose is any sugar that contains a ketone group. Ketone bodies are the normal physiological defenses in starvation. Ketone bodies are normal products of lipid and pyruvate and found within the liver. When an impaired or absent carbohydrate intake occurs, the body increases its production of ketone bodies and metabolizes them as an energy source. Ketogenesis, which is the production of ketone bodies occurs in ketogenic diets, resulting in a ketotic state( Miller-Keane 1997). So, â€Å"when the requirement for glucose cannot be met by other means, the tissues of the body rely increasingly on ketone bodies as an energy source† (Volpe 1983).

Tom Ang

Tom Ang grew up playing the clarinet. His dream was to become the first clarinet for the London schools symphony orchestra. he never made his dream in the musical world so he turned to the world of Medicine. he stayed in the Nottingham medical school for 3 years before he decided that this wasn't his passion either. he traveled to Hong Kong many years later and saw the beauty that he has never seen before. he then decided that this was his passion. to photograph the things people pass by everyday and to have a new world seen from right under our noses.He traveled to mexico to see not the poverty that is riddled throughout the land but to see the happiness that the families share even in the dark times. to show that it doesn't matter how much money you have to care for your family but how much heart. In his trip to mexico he realized that people don't want to always see the darker things in life that may seem interesting. he saw past the mirror that makes other people resilient and ch ooses to take pictures of the obvious things that others won't see.Tom decided that these pictures are the ones that show true heart and are willing to break the boundaries of normal lifestyle and show the cultures of many other races and nations. he also visits New York in that same year and tries to show New York from the outside worlds perspective. this meaning the poverty that surrounds New York so that it seems similar to mexico and the other countries. he soon realizes that these people are not like the ones in his other photographs that these people are dangerous and are not fueled by heart and love but they are fueled by hate and greed.He tries to capture these pictures as best as he can but did not post many because he believed that they didn't show the true feeling he felt when taking the photos and it doesn't have the same effect if it doesn't feel the same. At this point in time Tom started working with Fay Godwin as his assistant. he was asked if he knew how to print be cause that would be his basic job, and of course he responded yes. He claims that he was a total amateur and did not want to admit it because he needed the job. Yet for some reason she kept him on the team and trained him to become a better printer so he can print for her book and galleries.Tom traveled back to Hong Kong and took many more homescape photos while on his vacation there. Tom had upset a large nest of bees when photographing there. they attacked him very vigorously and sent him to the operating table. he says that his life could have ended right there. after his battle with the bees he traveled to japan in search of a dream boat that kept appearing every time that he would dream. he searched through all of japan taking pictures of boats so he could find it. but sadly this boat was never found.

Lmlmm

Assume,. for. example,. that. the. encoder. generates. 600. pulses. per. revolution,. and. it. takes. 000. motor. revolutions. to. move. the. platform. from. one. position. to. another,. moving. the. platform. from. position. . to. position. 6. (5. positions). takes. 5000. motor. revolutions. or. 30,000. encoder. pulses.. In. most. practical. applications,. the. frequency. of. these. pulses. is. too. high. for. them. to. be. counted. with. inputs. that. are. not. associated. with. a. highspeed. counter.. Interrupts. S7-200. PLCs. incorporate. instructions. for. use. with. interrupts.. Interrupts. are. used. to. initiate. a. specific,. hort. PLC. program. segment,. called. an. interrupt. routine,. when. an. internal. or. external. event. occurs.. After. the. interrupt. routine. has. been. executed,. control. is. returned. to. the. main. program. Three. types. of. interrupts. are. supported. by. S7-200. PLCs,. communication port interrupts,. I/O interrupts,. and. timebased interrupts .. Communication. port. interrupts. are. used. to. control. a. communication. port. operated. in. Freeport. mode.. I/O. interrupts. are. used. to. respond. quickly. to. high-speed. I/O. transitions,. such. as. those. associated. with. high-speed. counters. or. pulse. train. outputs..Time-based. interrupts. allow. the. user. program. to. execute. an. interrupt. routine. on. a. cyclic. basis. Each. of. these. types. of. interrupts. has. an. associated. priority. that. determines. which. interrupt. is. processed. first. in. the. event. that. two. or. more. interrupts. are. requested. at. the. same. time.. Communication. port. interrupts. have. the. highest. priority. and. time-based. interrupts. have. the. lowest. priority. Pulse Training Output (PTO). S7-200. PLCs. have. two. PTO/PWM generators. that. create. either. a. high-speed. pulse. train. or. a. pulse. width. modulated. waveform.. One. generator. is. assigned. o. output. point. Q0. 0. and. the. other. to. output. point. Q0. .. When. a. generator. is. activated,. it. controls. its. respective. output. Pulse Train Output (PTO). is. used. to. provide. a. series. of. pulses. to. an. output. device,. such. as. a. stepper. motor. driver.. The. PTO. provides. a. square. wave. output. for. a. specified. number. of. pulses. and. a. specified. cycle. time.. The. number. of. pulses. can. be. from. . to. 4,294,967 ,295. pulses.. The. Pulse. Train. Output. has. a. 50%. duty. cycle.. This. means. the. pulse. is. off. for. the. same. amount. of. time. that. it. is. on. 63 The. number. of. pulses. and. he. cycle. time. can. be. changed. with. an. interrupt.. In. the. accompanying. example,. each. pulse. is. initially. on. for. 500. ms. and. off. for. 500. ms.. After. four. pulses,. an. interrupt. occurs. which. changes. the. cycle. time. to. 2. seconds,. . second. on. and. . second. off. . 1 sec 1 sec 500 ms Interrupt Occurs Pulse Width Modulation. (PWM) The. Pulse Width Modulation (PWM) function. provides. a. fixed. cycle. time. with. a. variable. duty. cycle.. When. the. pulse. width. is. equal. to. the. cycle. time,. the. duty. cycle. is. 00%. and. the. output. is. turned. on. continuously.. In. the. following. example,. he. output. initially. has. a. 0%. duty. cycle. (on. 0%,. off. 90%).. After. an. interrupt,. the. output. switches. to. a. 50%. duty. cycle. (on. 50%,. off. 50%). On Off On Off 10% Duty Cycle 50% Duty Cycle Interrupt Occurs The. PWM. function. can. be. used. to. provide. a. programmable. or. adjustable. control. of. machine. timing.. This. allows. machine. operation. to. be. varied. to. compensate. for. product. variations. or. mechanical. wear. And Much More. The. instructions. listed. in. this. section. are. only. examples. of. the. types. of. instructions. available. for. S7-200. PLCs.. The. full. instruction. set. includes. a. uch. broader. range. of. capabilities.. Refer. to. the. S7-200. System. Manual. for. additional. information. 64 Specialized Expansion Modules In. addition. to. the. expansion. modules. previously. discussed. that. provide. additional. discrete. or. analog. I/O,. several. expansion. modules. are. available. to. provide. communication. interfaces. or. specialized. I/O. functions. EM 241 Modem Module One. of. these. modules. is. the EM 241 Modem module.. This. module. supports. communication. between. a. computer. with. STEP. 7. Micro/WIN. and. an. S7-200. PLC. SF/DIAG EM 241 MODEM 241-1AA22-0XA0 S7-200 PLC with EM 241 Modem ModuleModem Computer The. EM. 24. provides. an. international. telephone. line. interface. and. supports. sending. numeric. and. text. paging. messages,. as. well. as. SMS. (Short. Message. Service). messages. to. cellular. phones.. This. is. useful. for. remote. diagnostics. and. maintenance,. machine. control,. alarm. systems,. and. general. communication. functions. In. addition. to. CPU-to-CPU. communication. via. a. telephone. line,. the. EM. 24. also. supports. Modbus. RTU. protocol,. a. protocol . that. has. been. widely. used. for. many. years. SINAUT MD 720-3 GSM/GPRS Modem Module SINAUT Telecontrol (Siemens Network Automation). ermits networking. of. individual. controls. and. control. systems. over. a. WAN. (Wide. Area. Network).. One. approach. for. providing. this. capability. is. SINAUT Micro.. This. is. a. simple. and. flexible. way. to. link. stationary. or. mobile. stations. to. a. master. control. center.. SINAUT. Micro. is. appropriate. where. smaller. amounts. of. data. have. to. be. transmitted. to. permit. monitoring. and. control. of. remote. stations. using. wireless. techniques. with. the. General. Packet. Radio. Service. (GPRS). of. the. Global. System. for. Mobile. Communication. (GSM). mobile. radio. network.. 65 The.SINAUT MD720-3 GSM/GPRS Modem module. and. associated. ANT794-4MR antenna. are. the. hardware. elements. used. to. connect. an. S7-200. PLC. into. a. SINAUT. Micro. system.. SINAUT Micro SC software. is. also. required. WinCC flexiible, Win CC SET S O C RS232 X1 SINAUT MD720-3 720-3AA00 SINAUT MD 720-3 GSM/GPRS Modem Module Antenna CP 243-1, CP 243-1 IT Communication Processors. Industrial. Ethernet. provides. a. proven. means. of. networking computers. and. a. variety. of. intelligent. devices.. CP 243-1 and CP 243-1 IT communication processors. are. used. to. connect. an. S7-200. PLC. to. an. Industrial Ethernet network. CP. 43-. and. CP. 243-. IT. communication. processors. can. be. used. to. connect. an. S7-200. PLC. via. Industrial. Ethernet. to. a. computer. running. STEP. 7. Micro/WIN.. This. allows. the. S7-200. PLC. to. be. configured,. programmed,. and. diagnosed. remotely.. In. addition,. an. S7-200. PLC. connected. to. an. Industrial. Ethernet. network. can. communicate. with. S7-200,. S7-300,. and. S7-400. PLCs. and. a. variety. of. other. devices. The. IT. functions. of. the. CP. 243-. IT. Internet. module. simplify. the. process. of. setting. up. a. control. system. that. can. email. diagnostic. infor mation. or. transfer. files. using.Internet. protocols. S7-200 PLC with CP 243-1 or CP 243-1 IT Communication Processor SF/DIAG SIMATIC S7-300 PLC CP 243-1 Ethernet CP 243-1EX00-0XE0 Industrial Ethernet Programming Device (PG) or Computer SIMATIC S7-400 PLC 66 EM 277 PROFIBUS-DP. Module. PROFIBUS DP. is. an. open,. international. fieldbus. communication standard. that. allows. a. broad. range. of. intelligent. devices. from. various. manufacturers. to. communicate. rapidly. and. efficiently.. This. reduces. wiring. costs. as. well. as. start-up. and. maintenance. expenses.. EM 277 PROFIBUS-DP module. allows. connection. of. the. S7-200. CPU. (CPU. 222. and. above). o. a. PROFIBUS-DP. network. as. a. slave.. Non-Siemens Controllers Other Intelligent Devices and Systems S7-200 PLC with EM 277 PROFIBUS DP Module SIMATIC S7 – 200 SF/DIAG RUN STOP 0 Other SIMATIC Controllers 2 4 0 2 8 X10 6 8 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 CPU 224 AC/DC/RLY X1 6 4 EM 277 PROFIBUS-DP CPU FAULT POWER DP ERROR DX MODE I0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 PORT 0 PROFIBUS DP I/O Systems Display Systems Computers CP 243-2 AS-Interface Master Module Actuator Sensor Interface (AS-Interface or AS-i). is. a. system for. networking. field. devices. such. as. sensors. and. actuators. ith. control. and. operator. interface. devices.. AS-i. replaces. the. extensive. parallel. wiring. often. used. to. connect. sensors. and. actuators. to. controllers. with. a. simple. 2-core. cable.. The. cable. is. designed. so. that. devices. can. only. be. connected. correctly. CP 243-2 AS-Interface Master module. allows. connection. of. the. S7-200. CPU. (CPU. 222. and. above). to. a. AS-I. network. as. a. master.. S7-200 PLC with CP 243-2 AS-Interface Master Module SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 CPU 224 AC/DC/RLY CM CER PWR APF SF B SET AS-Interface Master CP 243-2 AUP 0 1 2 3 5 6 7 8 9 10 11 12 13 14 15 16 1 7 18 19 20 21 22 23 24 25 26 27 28 29 30 31 31 I0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 DISPLAY 6GK7 243-2AX01-0XA0 AS-Interface Power Supply Slaves Repeater AS-Interface Power Supply Slaves PORT 0 100 meters S7-200 PLC with CP 243-2 AS-Interface Master Module SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 100 meters CPU 224 AC/DC/RLY CM CER PWR APF SF B SET AS-Interface Master CP 243-2 AUP 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 31 AS-Interface Power Supply Slaves Slaves AS-Interface Extension PlugI0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 DISPLAY 6GK7 243-2AX01-0XA0 PORT 0 200 meters 67 EM 253 Position Module. Position. control. describes. a. range. of. applications. that. involve. movement. with. varying. degrees. of. precision.. The. EM 253 Position module. is. a. simple. but. powerful. positioning. module. that. enables. the. user. to. control. position. sys tems. from. microsteppers. to. intelligent. servo. drives. (with. integrated. closed-loop. control). SF/DIAG MF MG P0 DIS P1 CLR PWR EM 253 Position STP ZP LMT RPS – + 253-1AA22-0XA0 S7-200 PLC with EM 253 Position Module EM 253 Features. Features. f. the. module. include: †¢. †¢. †¢. †¢. †¢. †¢. †¢. †¢. †¢. Provides. high-speed. control. with. a. range. from. 20. to.. 200,000. pulse. per. second Supports. both. S. curve. or. linear. acceleration. and. deceleration Provides. a. configurable. measuring. system. that. allows. you. to. enter. data. as. engineering. units. (such. as. inches. or. centimeters). or. as. a. number. of. pulses Provides. configurable. backlash. compensation Supports. absolute,. relative,. and. manual. methods. of. position. control Provides. continuous. operation Provides. up. to. 25. motion. profiles. with. up. to. 4. speed. changes. per. profile Provides. our. different. reference-point. seek. modes. with. a. choice. of. the. starting. seek. direction. and. final. approach. direction. for. each. sequence Provides. removable. field. wiring. connectors. for. easy. installation. and. removal 68 Expansion Modules for Temperature Measurement Two. S7-200. PLC. expansion. modules. are. available. for. accurate temperature. measurement, EM 231 Thermocouple module and EM 231 RTD module. EM. 23. Thermocouple. module. provides. analog. inputs. for. thermocouples.. A. thermocouple. is. a. temperature. sensor. made. from. two. dissimilar. metals. joined. at. a. point. called. a. junction..A. thermocouple. produces. a. small. voltage. that. is. dependent. upon. temperature.. Various. types. of. thermocouples. are. available. for. use. in. different. temperature. ranges.. Two. versions. of. EM. 23. Thermocouple. modules. are. available,. one. for. four. thermocouples. and. one. for. eight. thermocouples.. Each. version. is. compatible. with. J,. K,. T,. E,. R,. S,. or. N. thermocouples,. but. the . thermocouples. used. with. a. specific. module. must. be. of. the. same. type. EM. 23. RTD. module. provides. analog. inputs. for. resistance temperature detectors (RTDs).. An. RTD. is. a. temperature. sensor. made. rom. a. metal,. such. as. platinum,. nickel,. or. copper,. that. varies. in. resistance. in. a. predictable. manner. as. temperature. varies.. Two. versions. of. the. EM. 23. RTD. module. are. available,. one. with. two. analog. inputs. and. one. with. four. analog. inputs.. Either. version. can. be. used. with. a. variety. of. RTD. types,. but. the. RTDs. used. with. a. specific. module. must. be. of. the. same. type. SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 CPU 224 AC/DC/RLY +24 VDC SF EM 231 AI4 – TC I0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 243-7PD22-0XA0 PORT 0S7-200 PLC with EM 231 Expansion Module A+ A- B+ B- C+ C- D+ D- A+ A- a+ a- B+ B- b+ b- M L+ Configuration M L+ Configuration + 24 VDC Refer to the S7-200 Programmable Controller System Manual for Configuration DIP Switch Positions + 24 VDC Refer to the S7-200 Programmable Controller System Manual for Configuration DIP Switch Positions EM 231 Thermocouple module, 4 Input Version EM 231 RTD module, 2 Input Version 69 SIWAREX MS Weighing Module SIWAREX MS Weighing module provides.. a. simple,. easy to. install. approach. for. weighing. and. force. measurement. applications.. SWAREX. MS. Weighing. module. is. designed. to. measure. the. oltage. produced. by. sensors. commonly. used. to. measure. weight,. force,. or. torque. SIWAREX. MS. is. easily. integrated. into. an. S7-200. PLC. system. as. an. expansion. module.. This. makes. information. obtained. from. SIWAREX. MS. available. to. other. components. of. the. automation. system.. In. addition,. Siemens. offers. a. wide. variety. of. compatible. sensors. and. other. components. S7-200 PLC with SIWAREX MS Module SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 .0 . 1 CPU 224XP DC/DC/DC SF I NET p —I SIWAREX MS ->00< >< T Tp T o SIWAREX R Load Cell Touch Panel TP 177micro 0 Review 6 .. Three. types. of. SIMATIC. counters. available. in. the. S7-200. instruction. set. are. ____________,. ____________. and. ____________. 2†¦ CPU. 22. and. CPU. 222. support. ____. high. speed. counters.. CPU. 224,. CPU. 224XP ,. CPU. 224XPsi,. and. CPU. 226. support. ____. high. speed. counters. 3.. S7-200. PLCs. have. two. ___________. that. create. either. a. high-speed. pulse. train. or. a. pulse-width. modulated. waveform. 4.. ________. and. ________. communication. processors. are. used. to. connect. an. S7-200. PLC. to. an. Industrial. Ethernet. network. 5.. _________. module. allows. connection. of. an.S7-200. CPU. (CPU222. and. above). to. a. PROFIBUS-DP. network. as. a. slave. 6.. _________. module. allows. connection. of. an. S7-200. CPU. (CPU222. and. above). to. an. AS-I. network. as. a. master. 7 .. Two. v ersions. of. EM. 23. Thermocouple. module. are. available,. one. for. ____. thermocouples. and. one. for. ____. thermocouples. 8.. Two. versions. of. EM. 23. RTD. module. are. available,. one. for. ____. RTDs. and. one. for. ____. RTDs. 7 Review Answers Review 1 Review 2. . Review 3. Review 4. ). a:. input. module,. b:. CPU,. c:. output. module,. d:. programming. device,. e:. operator. interface;. 2). 2;. 3). 6;. 4). 00,. 000. 0000,. A. ). discrete;. 2). discrete;. 3). CPU;. 4). Ladder. logic;. 5). Statement. list,. function. block. diagrams;. 6). scan;. 7)024;. 8). firmware; 9). RS-485. ). CPU. 22,. CPU. 222,. CPU. 224,. CPU. 224XP ,. CPU. 224XPsi,. CPU. 226;. 2). b;. 3). 2,. 7;. 4). 8,. 6;. 5). 4,. 0;. 6). Q0. 3;. 7). DIN. ). a:. box,. b:. normally. open. contact,. c:. coil;. 2). AND. Function. -. a:. 0,. b:. 0,. c:. 0,. d:. ,. OR. Function. -. e:. 0,. f:. ,. g:. ,. h:. ;. 3). I0. ,. I0. 0,. Q0. 0. ). 224XP;. 2). On-Delay. Timer. (TON),. Retentive. On-Delay. Ti mer. (TONR),. Off-Delay. Timer. (TOF). ;. 3). 3276. 7. seconds;. ). Retentive. On-Delay. Timer. (TONR);. 5). On-Delay. Timer. (TON),. Off-Delay. Timer. (TOF),. Pulse. Timer. (TP). ). Count. Up. Counter. (CTU),. Count. Down. Counter. (CTD),. Count. Up/Down. Counter. (CTUD);. 2). 4,. 6;. 3). PTO/PWM. generators; 4). CP. 243-,. CP. 243-. IT;. 5). EM. 277. PROFIBUS-DP 6). CP. 243-2. AS-Interface. Master;. 7). 4,. 8;. 8). 2,. 4.. Review 5. Review 6. 72 73 Final Exam You. can. test. your. knowledge. by. taking. the. final. exam. for. this. course. online. at. http://www. usa. siemens. com/step.. This. web. page. provides. links. to. a. variety. of. our. quickSTEP. online. courses.. To. complete. he. final. exam. for. this. course,. click. on. the. Basics of PLCs. link.. Next,. move. your. mouse. over. to. the. left. so. that. the. navigation. bar. pops. out. and. select. the. Final Exam. link.. The. final. exam. page. will. appear.. Before. taking. the. final. exam,. it. is. recommende d. that. you. delete. the. temporary. files. on. your. computer.. For. most. versions. of. Internet Explorer,. you. can. do. this. by. selecting. Internet Options. from. the. Tools. menu. and. then. clicking. on. the. Delete Files. button.. If. you. do. not. perform. this. step,. you. may. see. a. score. of. 0%. after. you. submit. your. xam. for. grading. After. you. complete. the. final. exam,. click. on. the. Grade the Exam. button. at. the. bottom. of. the. page.. Your. score. on. the. exam. will. be. displayed. along. with. the. questions. that. you. missed.. If. you. score. 70%. or. better. on. the. exam,. you. will. be. given. two. options. for. displaying. and. printing. a. certificate. of. completion.. The. Print Certificate. option. allows. you. to. display. and. print. the. certificate. without. saving. your. score. in. our. database. and. the. Save Score. option. allows. you. to. save. your. score. and. display. and. print. your. certificate. 74